Alexandre Montenegro

Alexandre Montenegro
Film director, executive producer and co-founder of SHOW OFF | MOLA, Alexandre Montenegro is one of the most persistent, creative and influential voices in Portuguese advertising. He has built a long career in a notoriously short-lived industry — and nearly thirty years after starting at 21, he still approaches every project with the same restless curiosity.

He has directed over a thousand commercials and produced thousands more across Portugal, Brazil, Angola and Poland. Throughout his career, he has collaborated with major international agencies and brands, always bringing his signature combination of technical precision, narrative instinct and the calm of someone who has survived every kind of on-set chaos.

In 2001 he won a Lion at the Cannes Festival, a milestone followed by awards at Eurobest, FIAP, New York Festivals, Epica, Cresta, Clube de Criativos de Portugal, ADCE and El Ojo. Yet his true legacy lives beyond trophies — it’s reflected in the team he built, the culture of SHOW OFF | MOLA and the trust of clients and partners who return year after year.

A creative, a spiritualist and an aesthete at heart, Alexandre sees filmmaking as an act of presence: observing with precision, listening with intention and transforming the world into cinematic storytelling. His vision for the future is simple but bold: to craft films that are increasingly personal, visual and free. And one day, perhaps, to direct using nothing but his eyes.